It has zirconium in it, so you know it's pretty darn luxurious. There's also a pair of active noise-cancelling headphones inside. So... how much?
Other audio boosts include better audio streams with help from the company making TIDAL possible and B&O Play with free headphones.
This is the first Bang & Olufsen product that LG has bundled in and brought to the US through either sales or promotion, ever.