Fitbit Versa is the name of the company’s next ‘mass appeal’ smartwatch

Already leaked in a bunch of revealing renders, the looming Fitbit Versa “mass appeal” smartwatch gets a name… and one more high-quality promo image today.

Fitbit Ionic: adidas edition launches at $330, lower-cost smartwatch in the works

Up for pre-order now, the $330 Fitbit Ionic: adidas edition goes directly up against the Apple Watch Series 3 Nike+. Next, Fitbit plans to unveil a smaller, cheaper smartwatch inspired by the OG Blaze.

Ionic just one of several Fitbit items on sale from Amazon

As always, with the obscene breadth of Amazon, you’ll find other Fitbit products on discount, though the savings will be more inconsistent than these sanctioned ones.

‘Finalised’ Fitbit smartwatch gets another round of leaked renders ahead of impending launch

That troubled first full-fledged Fitbit smartwatch has to be around the corner now that its divisive design has been reportedly “finalised.”

AT&T deeply discounts Fitbit Blaze, Surge and Charge 2 wearables in select colors and sizes

If you’re passionate about fitness and interested in wearable devices, three relatively popular Fitbit gadgets are on a special sale right now at AT&T.

Amazon Fitbit sale is wide-ranging

The Charge HR, Charge 2, Blaze, Surge, Flex 2, Flex Wireless and Alta are all on sale to some degree. What better reason to think about getting fit.

Leaked renders and new rumors fully expose first Fitbit smartwatch and wireless earbuds

That oft-rumored, oft-delayed first full-on Fitbit smartwatch is rendered in press-friendly quality today, alongside the company’s wireless headphones.

More details on Fitbit smartwatch struggles come out, including third-party app ‘challenges’

You know that first “proper” Fitbit smartwatch expected out… sooner or later? Third-party app issues are part of why it’s taking so long to roll out.

Fitbit’s first ‘proper’ smartwatch needs more time to iron out production kinks

Similar in design to the fitness-centric Blaze, but with GPS support and extra smarts in tow, Fitbit’s full-on smartwatch isn’t ready for primetime yet.

Show fitness some love this Valentine’s Day with discounted Fitbit wearable devices

For a limited time, Fitbit’s already affordable Blaze, Charge 2, Alta and Flex 2 wearable gadgets are even cheaper than usual.

Amazon’s latest batch of Cyber Monday deals includes cool savings on Moto Z, Garmin and Fitbit wearables

Amazon’s “Cyber Week” starts off on the right foot, with a $200 unlocked Moto Z discount, hefty savings on select Garmin and Fitbit wearables, and more.

Amazon offers great savings on select Fitbit, Garmin, Withings and Samsung wearables

Wearable enthusiasts have some tough choices to make today, as Amazon discounts everything from the Huawei Watch to select Fitbits and Garmins.

Fitbit enjoys another quarter of sales and revenue growth, as well as wearable domination

Fitbit is putting another one in the win column, exceeding analyst expectations for the second straight quarter in both sales numbers and revenue.

Study alleges Fitbit’s heart rate tech is wildly inaccurate, ambiguous and ‘all over the place’ [UPDATE]

Fitbit faces a tough legal battle regarding the precision (or lack thereof) of heart rate monitors baked into some of its most popular activity trackers.

Fitbit beats Q1 2016 revenue expectations, selling nearly 5 million devices

Fitbit sold more wearable devices than it anticipated during the year’s first quarter, and earned more money, but profits were still pretty slim.

Fitbit Blaze smart fitness watch officially goes on sale for $200

The Fitbit Blaze, the wearable champion’s most elegant product yet, now ships to early adopters, as well as new ones, costing $200 stateside.

Stylish Fitbit Blaze smart fitness watch announced

The Fitbit Blaze is official as the company is trying to make its fitness accessories appeal more, and the stylish Blaze might just look good enough to grab