AT&T is the last of America's big four wireless service providers to launch and discreetly detail its Black Friday deals, including a free iPhone 7.
If you're okay with Amazon "lockscreen offers" and ads, the 32GB Moto G4 can be yours at just $140, down from a $230 list price.
As expected, Apple isn't particularly generous this Black Friday either, handing out modest free gift cards with select iPhones, iPads and Watches.
Find gifts for everyone on your list during our one-day Black Friday Sale. We’ve taken our already low prices and slashed them even further. But hurry: these prices will only be available for a short time.
Everything you need for when shops open up... right about... freaking now? Already? Well, get right into it and shop, shop, shop!
Wearable enthusiasts have some tough choices to make today, as Amazon discounts everything from the Huawei Watch to select Fitbits and Garmins.
Not only are the Google Chromecast and Chromecast Ultra streaming dongles super-affordable right now, but they even come with free HBO Now service.
The literally just-released ZTE Grand X 4 mid-range phone on Cricket costs just $50 this Black Friday, while the Grand X Max 2 is $100 for switchers.
VR enthusiasts, rejoice - Amazon sells a complete Oculus Rift headset and CyberPowerPC gaming desktop bundle for $300 off list today only.
You know what's better than paying a measly $10 a month for a Google Pixel? Getting the phone, or a bunch of others, completely free from Verizon.
Not to be outdone by T-Mobile, Sprint ups the unlimited service freebie ante from two to three lines for the industry's "best" Black Friday deal.
Best Buy pulls the trigger on a number of Black Friday mobile deals today, selling the Verizon prepaid Moto G4 Play, for instance, at $50.
T-Mobile wants to hook everyone up with their favorite new superphones free of charge this Black Friday weekend... after eligible trade-ins.
Worried you might miss out on Best Buy's Google Home Black Friday deal? The US Google Store, Walmart and Target will also sell the smart speaker at $99.
Previously discounted to $125 and even $120 from a $300 list price, the Moto 360 Sport smartwatch is now even cheaper on eBay.
From now until Black Friday, Cyber Monday and beyond, a number of major US retailers will sell various Huawei gadgets at solid discounts.
Apple is ready to make a Black Friday comeback this year, with mysterious one-day iDeals coming to Cupertino's official e-store on November 25.
In the market for a Moto Z, Z Force or Z Play phone this holiday season, perhaps bundled with an affordable Moto Mod? Check Motorola's US e-store now.
T-Mobile still has a series of sweet pre-Black Friday deals up for grabs until Tuesday, though probably the best one will actually start on Thursday.
Despite recently confirmed financial difficulties, LeEco wants to make a splash stateside between Black Friday and Cyber Monday with sweet phone deals.
It's hard to imagine the GSM unlocked Sony Xperia XA will be marked down lower than the $170 currently charged by B&H anytime soon.
Along with Fire and Echo devices already confirmed for Black Friday deals, Amazon will sell many other products at low prices through December 22.
Magenta Friday is the new Black Friday, although T-Mobile plans to offer big savings on a number of mobile products next week also.