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Months of business have been lost thanks to a rigorous defense against an imports ban. How does ZTE get back up again? By launching a new phone.
The CEO of the Chinese smartphone maker made the announcement while attending the domestic launch of the Axon M. And while he doesn't say why, why the number skip is happening isn't just about keeping up with the Jonses.
But what phone is it? ZTE had grouped up quite a few fans with its Axon 7 in 2016, but with a gap year in what many consider the series's lineage, there's some wonderment as to what to expect.
While we continue to wait for an already long overdue Axon 8, a prospective ZTE Axon 7 buyer has been told the 2016 phone is out of production.
HTC puts out two more phones for the end of 2017, each with their high points. But the elephant on our show here is the Razer Phone.
The foldable Axon M may be a fresh take on what a smartphone can be and it's on AT&T now. But for fans of the Axon 7, there's more to come.
Or, a watered-down Axon 7s? The codename seems to say it, but we're not buying it. Is this an Axon 7h, where the "h" stands for... well.