There's a new head of Apple AR Marketing as the company appoints veteran iPhone executive to lead Apple AR marketing efforts.
The Google Lens-powered Google Maps AR navigation feature will soon roll out to a handful of users, according to the company.
AR Emoji features may not be the number one reason to buy the Galaxy S9 or S9+, but Samsung is definitely striving to polish and upgrade this pretty basic augmented reality experience.
Samsung may want to follow Huawei's suit and beat Apple to the triple camera punch with a Galaxy S10 supporting "enhanced zoom features" and advanced AR applications.
No iPhone SE 2, no iPad Pros with Face ID, no refreshed MacBooks, and certainly no Apple Watch Series 4. Still, there's plenty of exciting software stuff reportedly slated for WWDC 2018 announcements.
Apple is reportedly keen on "advancing its digital assistant ambitions" at next week's Worldwide Developers Conference, both with expanded Siri capabilities and a lower-cost Beats smart speaker.
It's probably not happening this year, but in 2019, we could see Apple copy Huawei with at least one triple-camera iPhone variant supporting both 3x optical zoom and advanced AR experiences with 3D sensing functionality.
XR stands for "Extended Reality", which basically lumps VR and AR together, with Qualcomm aiming to power the next wave of "mainstream", high-quality, affordable XR headsets.
Samsung and Disney's AR Emoji collaboration is taken to the next level today with the addition of six new "Incredibles 2" characters to the Galaxy S9 ahead of the new movie's launch.
Google and LG have a common goal, working together on a crazy sharp VR OLED display with a record-breaking 1443 ppi count and 120 x 96 field of view.
AR technology may well be the next big thing, as Google joins the likes of Apple and Samsung in reportedly working on a truly immersive, standalone headset.
Samsung's first ever standalone headset could go beyond VR and also integrate AR technology with the help of Microsoft's Windows Mixed Reality platform soon.
Competition is about to heat up in the ultra-high-end mixed reality headset space, so the long-gestating Microsoft HoloLens 2 smartglasses could see daylight by the end of 2018 after all.
Whether you find the AR Emoji feature on the Galaxy S9 and S9+ fun or creepy, at least you can now lend your movements and expressions to Mickey and Minnie Mouse.
Some of the most immersive future VR headsets will be powered by the Snapdragon 845 chip, according to Qualcomm. The SoC also comes with an AI Engine and Broadcast Audio technology for high-end smartphones.
No longer sold through Verizon with CDMA support, the Google Tango and Daydream-powered Asus ZenFone AR can still be purchased unlocked for GSM use starting at an all-time low price of $499.
Anyone with a performance-throttled iPhone will be able to turn off the "power management" feature in the upcoming iOS 11.3 update. AR improvements, new Animoji and Health Records are also coming.
Apple might be more focused than ever on enhancing battery capacity for 2018, then 2019 iPhones in order to improve endurance and keep up with TrueDepth consumption.
The Magic Leap One augmented reality system consists of oversized goggles, a "Lightpack" brain and handheld controller, shipping to devs in 2018.
The latest Apple acquisition is most likely yet another small step towards the realization of Cupertino's AR-revolutionizing dream.
The front-facing TrueDepth cam on the iPhone X is responsible for Face ID and Animoji, but a 2019 rear-mounted 3D sensor could take AR to the next level.
Although it's already been years in the making, that standalone first Apple AR headset is still unlikely to see daylight anytime soon.
The wildly expensive, business-focused Microsoft HoloLens mixed reality headset is now available in a grand total of 39 countries around the world.