Apple appoints iPhone executive as first Head of AR Marketing

There’s a new head of Apple AR Marketing as the company appoints veteran iPhone executive to lead Apple AR marketing efforts.

Google Maps AR navigation soon rolling out to some users

The Google Lens-powered Google Maps AR navigation feature will soon roll out to a handful of users, according to the company.

Samsung continues to improve and refine the AR Emoji experience, this time with new stickers

AR Emoji features may not be the number one reason to buy the Galaxy S9 or S9+, but Samsung is definitely striving to polish and upgrade this pretty basic augmented reality experience.
Samsung Galaxy S9+ review

Samsung is reportedly ‘considering’ triple cameras and a 3D sensor for next year’s Galaxy S10

Samsung may want to follow Huawei’s suit and beat Apple to the triple camera punch with a Galaxy S10 supporting “enhanced zoom features” and advanced AR applications.

Apple’s WWDC 2018 to be entirely software-focused, no new iPads or MacBooks in store

No iPhone SE 2, no iPad Pros with Face ID, no refreshed MacBooks, and certainly no Apple Watch Series 4. Still, there’s plenty of exciting software stuff reportedly slated for WWDC 2018 announcements.

$250 Beats-branded Siri speaker tipped as Apple’s only WWDC 2018 hardware launch

Apple is reportedly keen on “advancing its digital assistant ambitions” at next week’s Worldwide Developers Conference, both with expanded Siri capabilities and a lower-cost Beats smart speaker.
Huawei P20 Pro review

Speculation grows that a triple-camera iPhone is coming in 2019 with 3D sensing features

It’s probably not happening this year, but in 2019, we could see Apple copy Huawei with at least one triple-camera iPhone variant supporting both 3x optical zoom and advanced AR experiences with 3D sensing functionality.

Qualcomm’s Snapdragon XR1 is the world’s ‘first dedicated XR platform’ for ‘mainstream’ use

XR stands for “Extended Reality”, which basically lumps VR and AR together, with Qualcomm aiming to power the next wave of “mainstream”, high-quality, affordable XR headsets.

Disney brings six new ‘Incredibles’ characters to AR Emoji on Galaxy S9

Samsung and Disney’s AR Emoji collaboration is taken to the next level today with the addition of six new “Incredibles 2” characters to the Galaxy S9 ahead of the new movie’s launch.

Google and LG bring the future of VR closer by co-developing 18MP OLED display

Google and LG have a common goal, working together on a crazy sharp VR OLED display with a record-breaking 1443 ppi count and 120 x 96 field of view.

Google is the latest tech giant reportedly interested in betting big on AR

AR technology may well be the next big thing, as Google joins the likes of Apple and Samsung in reportedly working on a truly immersive, standalone headset.

Samsung may want to strengthen its Microsoft alliance with ‘powerful’ wireless MR headset

Samsung’s first ever standalone headset could go beyond VR and also integrate AR technology with the help of Microsoft’s Windows Mixed Reality platform soon.

We could still see the Microsoft HoloLens 2 unveiled this year with built-in LTE and an ARM processor

Competition is about to heat up in the ultra-high-end mixed reality headset space, so the long-gestating Microsoft HoloLens 2 smartglasses could see daylight by the end of 2018 after all.

Samsung adds launch-day Mickey and Minnie Mouse AR Emoji support to Galaxy S9

Whether you find the AR Emoji feature on the Galaxy S9 and S9+ fun or creepy, at least you can now lend your movements and expressions to Mickey and Minnie Mouse.

Qualcomm unveils Snapdragon 845 VR reference design, AI Engine and more

Some of the most immersive future VR headsets will be powered by the Snapdragon 845 chip, according to Qualcomm. The SoC also comes with an AI Engine and Broadcast Audio technology for high-end smartphones.

Unlocked Asus ZenFone AR with Tango and Daydream support goes $100 off to $499

No longer sold through Verizon with CDMA support, the Google Tango and Daydream-powered Asus ZenFone AR can still be purchased unlocked for GSM use starting at an all-time low price of $499.

iOS 11.3 is coming ‘this spring’ with option to turn off performance throttling, AR updates and more

Anyone with a performance-throttled iPhone will be able to turn off the “power management” feature in the upcoming iOS 11.3 update. AR improvements, new Animoji and Health Records are also coming.

2019 iPhones to pack even larger batteries than 2018 generation to handle TrueDepth needs

Apple might be more focused than ever on enhancing battery capacity for 2018, then 2019 iPhones in order to improve endurance and keep up with TrueDepth consumption.

Magic Leap One goggles are coming next year to AR ‘creators’ and devs

The Magic Leap One augmented reality system consists of oversized goggles, a “Lightpack” brain and handheld controller, shipping to devs in 2018.

Apple reportedly snaps up mixed reality headset maker to help with its own AR products

The latest Apple acquisition is most likely yet another small step towards the realization of Cupertino’s AR-revolutionizing dream.

Apple wants to put a 3D sensor on the back of 2019 iPhones to exploit AR’s full potential

The front-facing TrueDepth cam on the iPhone X is responsible for Face ID and Animoji, but a 2019 rear-mounted 3D sensor could take AR to the next level.

Apple’s first AR headset may not be ready for primetime until 2020, running its very own OS

Although it’s already been years in the making, that standalone first Apple AR headset is still unlikely to see daylight anytime soon.

Microsoft HoloLens spreads to workers and businesses in 29 additional European markets

The wildly expensive, business-focused Microsoft HoloLens mixed reality headset is now available in a grand total of 39 countries around the world.

Dell Visor mixed reality headset and new 2-in-1 Inspiron 7000 laptops get the IFA show on the road

IFA 2017 hasn’t begun yet, but Dell is wasting no time detailing the long-in-the-works Visor mixed reality headset and a couple of convertible laptops.

Next-gen Qualcomm Spectra ISP aims to unify and improve Android depth-sensing tech

Qualcomm obviously wants to lead the upcoming AR, VR, MR and “XR” revolution, supporting advanced depth-sensing tech for Android products.