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There's a new head of Apple AR Marketing as the company appoints veteran iPhone executive to lead Apple AR marketing efforts.
The Google Lens-powered Google Maps AR navigation feature will soon roll out to a handful of users, according to the company.
Also, rumors of a third camera coming to the iPhone are echoed here, with the push on 3D depth-sensing as a gateway to an Apple VR headset.
HTC not only debunked the speculation of quitting the smartphone market but also talked about its plans for future devices.
A new Dark Side Expansion pack takes the story further in this augmented reality game and there's a new Lightsaber to own for this expansion.
Apple keeps on taking steps towards the development of new augmented reality glasses with the purchase of Akonia Holographics
Vivo's latest mobile industry breakthrough is a TOF 3D sensing solution that, at least on paper, looks more complex and promising than Apple's Face ID tech.
Shared experiences will be the biggest thing for mainstream iOS users in the augmented reality space for collaboration and gaming.
AR Emoji features may not be the number one reason to buy the Galaxy S9 or S9+, but Samsung is definitely striving to polish and upgrade this pretty basic augmented reality experience.
Samsung may want to follow Huawei's suit and beat Apple to the triple camera punch with a Galaxy S10 supporting "enhanced zoom features" and advanced AR applications.
Android and iOS phones can work together to draw doodles together, at least in some augmented reality space and at least in this new app.
No iPhone SE 2, no iPad Pros with Face ID, no refreshed MacBooks, and certainly no Apple Watch Series 4. Still, there's plenty of exciting software stuff reportedly slated for WWDC 2018 announcements.
Apple is reportedly keen on "advancing its digital assistant ambitions" at next week's Worldwide Developers Conference, both with expanded Siri capabilities and a lower-cost Beats smart speaker.
It's probably not happening this year, but in 2019, we could see Apple copy Huawei with at least one triple-camera iPhone variant supporting both 3x optical zoom and advanced AR experiences with 3D sensing functionality.
XR stands for "Extended Reality", which basically lumps VR and AR together, with Qualcomm aiming to power the next wave of "mainstream", high-quality, affordable XR headsets.
Samsung and Disney's AR Emoji collaboration is taken to the next level today with the addition of six new "Incredibles 2" characters to the Galaxy S9 ahead of the new movie's launch.
Google and LG have a common goal, working together on a crazy sharp VR OLED display with a record-breaking 1443 ppi count and 120 x 96 field of view.
AR technology may well be the next big thing, as Google joins the likes of Apple and Samsung in reportedly working on a truly immersive, standalone headset.
Far from a popularity contest, the 2018 Google Play Awards were handed out to a mix of mainstream hits and obscure underdogs including BBC Earth: Life in VR and Episode by Pocket Gems.
Samsung's first ever standalone headset could go beyond VR and also integrate AR technology with the help of Microsoft's Windows Mixed Reality platform soon.
The first official Android P details are coming, along with possible Wear OS, Daydream or Google Home software and hardware upgrades. Here's how to follow all the Google I/O 2018 action live online.
Competition is about to heat up in the ultra-high-end mixed reality headset space, so the long-gestating Microsoft HoloLens 2 smartglasses could see daylight by the end of 2018 after all.
Google is supposedly the favorite to buy out the startups assets concerning light field cameras and may beat out Apple and Facebook.