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Apple is giving gift cards of up to $200 back for its customers who buy some of its older iPhones, iPads, Apple Watches and Macs.
The next tvOS update will support Dolby's spatial sound codec and, soon, Charter Spectrum channel packages through Apple TV.
The hot new Apple TV 4K typically costs $179 with 32GB storage, but new DirecTV Now streamers can get it completely free of charge.
A new Apple TV, new iPhones and new iPads are all getting the ability to stream Netflix content in HDR or in Dolby Vision.
Technically, the NVIDIA Shield TV set-top box isn't getting upgraded or revised today. It's merely ditching the controller to save you 20 bucks.
If you haven't pre-ordered the iPhone 8, 8 Plus, Apple Watch Series 3 or Apple TV 4K yet, forget about receiving any of them on September 22.
With the iPhone X still a ways off, iFans in the market for some new iGear will need to settle for an iPhone 8 or Apple Watch Series 3 starting today.
Fittingly and unimaginatively called Apple TV 4K, the Cupertino-based tech titan's latest digital media player can finally stream 4K content.
Apple's iPhone 8 event (or should we say the iPhone X event?) is broadcasted live on the company's official website for iPhone, iPad and Mac users.