Facebook and Snapchat managed to find a loophole in Apple's guidelines and found a way to track users even when the tracking feature is disabled.
The App Tracking Protection tool from DuckDuckGo claims to offer "more protection" from third-party trackers than Apple’s App Tracking Transparency feature.
It has already started to affect Snap's share price.
Instead of taking a threatening tone that Facebook adopted, Twitter is telling users that ad-tracking will keep the ads they see relevant.
As per Flurry Media, merely 4% of users in the United States opted-in for being tracked by apps in the second week after iOS 14.5's release.