After 16 months on the market, Essential is running out of stock of its first product while third-party sellers are trying to get rid of theirs.
It's not exactly clear how the acquisition of a cloud email company will immediately benefit Essential, but there are longer-term strategies at play.
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Rubin himself has not denied that the company was for sale or confirmed that the Essential Phone sequel was still alive, just that some projects were "canceled" for what will hopefully be "bigger hits."
Once upon a time priced at a whopping $699, the unlocked "Black Moon" Essential Phone currently fetches just $350 at Amazon. Best Buy matches the deal with Verizon activations.
In the absence of official figures, we can only rely on Play Store installations of the proprietary Essential Phone camera app for sales approximations.
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Universally criticized for mediocre camera performance, the first-gen Essential Phone continues to get better. And yes, there will be a second-gen handset.
Andy Rubin is taking a break from his Essential involvement after reports surfaced of an "inappropriate relationship" with a Google employee in the past.
Originally priced at $699 by itself, the divisive but attractive Essential Phone costs $399 with a 360 camera add-on bundled in for a very limited time.
Initially available for $699, the unlocked Essential Phone was discounted to $599 last week, and now $499 at both Essential.com and Best Buy.
Is it game over already for the Essential Phone stateside? Not so fast, as a solid Best Buy discount brings the device back into the limelight.
The oh so promising but not very successful "edge-to-edge" Essential Phone is available across the US in its second color option - Pure White.
Plagued by delays, faced with very strong competition and priced a little high, the Essential Phone is unlikely to ever hit a million unit sales.
Reddit users bombarded Andy Rubin with questions about the Essential Phone, and the company's CEO delivered good news on many fronts.
Smoother and faster than ever thanks to a software update focused on security and performance, the Essential Phone is now also available in Sprint stores.
What initially appeared to be a security breach for Essential Products turned into a humiliating customer data gaffe, which prompted Andy Rubin to eat crow.
Also, what will basically be an aux cord for the Essential Phone into your car stereo system — since, you know, it lacks a 3.5mm headphone jack.
The Essential Phone will get two years of OS updates and an extra year of security patches to boot, but there's more to the message of Essential, here.
Just a few more days to wait for early adopters of the unlocked Essential Phone, while Sprint customers should keep an eye on the carrier this Friday.
That's US$825, or about an 18 percent premium on what the Essential PH-1 is marked for in the United States. Shipping begins within a month.