Ionic just one of several Fitbit items on sale from Amazon

As always, with the obscene breadth of Amazon, you’ll find other Fitbit products on discount, though the savings will be more inconsistent than these sanctioned ones.

Fitbit Alta, one of the world’s best entry-level wearables, is cheaper than ever on Amazon right now

Far from an Apple Watch killer, the Fitbit Alta is still a top-notch wearable device, and at $69.99, it’s almost irresistible for fitness enthusiasts.

Amazon Fitbit sale is wide-ranging

The Charge HR, Charge 2, Blaze, Surge, Flex 2, Flex Wireless and Alta are all on sale to some degree. What better reason to think about getting fit.

Fitbit Alta HR clones its predecessor’s looks, adds heart rate sensor and ‘sleep stages’

The “new” Fitbit Alta HR is billed by the global leader in wearable devices as its “slimmest” heart rate-tracking product yet, costing just $150 and up.

Show fitness some love this Valentine’s Day with discounted Fitbit wearable devices

For a limited time, Fitbit’s already affordable Blaze, Charge 2, Alta and Flex 2 wearable gadgets are even cheaper than usual.

Amazon’s latest batch of Cyber Monday deals includes cool savings on Moto Z, Garmin and Fitbit wearables

Amazon’s “Cyber Week” starts off on the right foot, with a $200 unlocked Moto Z discount, hefty savings on select Garmin and Fitbit wearables, and more.

Amazon offers great savings on select Fitbit, Garmin, Withings and Samsung wearables

Wearable enthusiasts have some tough choices to make today, as Amazon discounts everything from the Huawei Watch to select Fitbits and Garmins.

Fitbit enjoys another quarter of sales and revenue growth, as well as wearable domination

Fitbit is putting another one in the win column, exceeding analyst expectations for the second straight quarter in both sales numbers and revenue.

Fitbit beats Q1 2016 revenue expectations, selling nearly 5 million devices

Fitbit sold more wearable devices than it anticipated during the year’s first quarter, and earned more money, but profits were still pretty slim.

Fitbit introduces Alta, new fitness tracker with premium band options

Check out the new Fitbit Alta activity tracker, with a number of fashionable band options.