As always, with the obscene breadth of Amazon, you'll find other Fitbit products on discount, though the savings will be more inconsistent than these sanctioned ones.
Far from an Apple Watch killer, the Fitbit Alta is still a top-notch wearable device, and at $69.99, it's almost irresistible for fitness enthusiasts.
The Charge HR, Charge 2, Blaze, Surge, Flex 2, Flex Wireless and Alta are all on sale to some degree. What better reason to think about getting fit.
The "new" Fitbit Alta HR is billed by the global leader in wearable devices as its "slimmest" heart rate-tracking product yet, costing just $150 and up.
For a limited time, Fitbit's already affordable Blaze, Charge 2, Alta and Flex 2 wearable gadgets are even cheaper than usual.
Amazon's "Cyber Week" starts off on the right foot, with a $200 unlocked Moto Z discount, hefty savings on select Garmin and Fitbit wearables, and more.
Wearable enthusiasts have some tough choices to make today, as Amazon discounts everything from the Huawei Watch to select Fitbits and Garmins.
Fitbit is putting another one in the win column, exceeding analyst expectations for the second straight quarter in both sales numbers and revenue.
Fitbit sold more wearable devices than it anticipated during the year's first quarter, and earned more money, but profits were still pretty slim.