How popular can a wearable gadget/fashion accessory be when its recommended price nearly equates the average monthly wage in Spain? Well, it obviously can’t rival “affordable” Apple Watch configurations or even way less trendy timepieces like the Moto 360 or LG Watch Urbane in terms of sheer sales volumes.
Still, the $1,500 Tag Heuer Connected will apparently consolidate its manufacturer’s influential position in the luxury goods industry, also spawning a slew of follow-ups and spin-offs “made out of different varieties, executions and materials at the end of next year or beginning of 2017.”
These could cost even more, with gold and diamonds reportedly considered for appealing to smaller, exclusive target audiences willing to pay as much as it takes to show off they’ve made it in life.
Back to the first-gen Android Wear Connected, its current production pace of just 1,200 units per week needs to rise to 2K before long in order for demand from retailers to be met. Online sales will be halted until May or June 2016 for physical stores to ramp up their inventories, and already, there’s word of 100,000 copies leaving LVMH warehouses and ending up on customers’ wrists… whenever mass manufacturing can hit those numbers.
Granted, 100K isn’t the same as 6 million, but Tag Heuer and its Paris-headquartered parent company probably didn’t expect constrained supply so early in their smartwatch run.