Tablet shipments contract yet again, but average selling prices stay flat in Q1 2016

After the IDC back in April came out with preliminary data upholding a predictable decline in global tablet demand between January and March 2016, Strategy Analytics just issued its full and final quarterly report providing additional insight into the floundering market.

Essentially, 2-in-1 and “Pro Slate” devices are all that keep this industry from completely collapsing, yielding higher revenue and stabilizing average selling prices (ASPs) at $241. In total, there were just 46.7 million tablets sold in the 90-day timeframe, down 10 percent year-on-year and a massive 33 percent sequentially.

Android comfortably won the OS shipment battle, with a dominant 64 percent slice of the pie, but only narrowly edged out iOS in value share, 41 to 39 percent. Meanwhile, Windows continues to grow on larger-than-7-inch screens, thanks primarily to Microsoft’s homebrewed Surface roster, accounting for 14 percent of Q1 sales, and an impressive 20 percent of earnings.

Tablet shipments and value Q1

Redmond managed to place an honorable third in the OEM value ranks as well, with 8 percent share, but couldn’t make the top five in shipments. Apple and Samsung took home gold and silver respectively in both contests, though white box vendors were technically ranked first in terms of millions of units moved around the world. The struggle goes on.

Source: Strategy Analytics

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About The Author
Adrian Diaconescu
Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).