The T-Mobile and Sprint merger finally tasted completion on April 1, creating what new CEO Mike Sievert called “the New T-Mobile.” Corporate christening aside, it was only a matter of time before the Sprint brand was sunset and T-Mobile took the center stage, something that has now been officially announced by the pink brand’s chief.

Sievert mentioned during an investor event that the company has “always been planning a summer timeframe” for creating a unified strategy and advertising a flagship T-Mobile brand before enterprises and customers. This strategy will slowly trickle down to the retail fleet, essentially erasing the Sprint name from all marketing campaigns.

The T-Mobile chief, who succeeds John Legere, also added that a “fired-up team of people across all of our retail fleet, which will be branded T-Mobile” will go into action to achieve that goal. While older Sprint users continue to remain on their carrier plans, it is only a matter of time before they are migrated to T-Mobile, hopefully without any re-registration hassles.

Via: Fierce Wireless

I’ve been writing about consumer technology for over three years now, having worked with names such as NDTV and Beebom in the past. Aside from covering the latest news, I’ve reviewed my fair share of devices ranging from smartphones and laptops to smart home devices. I also have interviewed tech execs and appeared as a host in YouTube videos talking about the latest and greatest gadgets out there.