T-Mobile introduces Underground for sales of “limited-stock devices”

You know what’s even better than having the hottest smartphone around? Being the only person you know who was able to get their hands on such a hard-to-come-by model. We’ve already seen luxury brands release “boutique,” “designer” handsets, ranging from the bank-breaking excess of Vertu to the just-out-of-reach Porsche Design BlackBerrys. That north of $1000 range is going to remain inaccessible to many smartphone shoppers, but T-Mobile seems to be trying to create a little buzz around some more affordable –but still of limited availability– smartphones, as it kicks-off T-Mobile Underground.

The carrier calls Underground a place for “exclusive and performance-centric devices reserved for the true enthusiast” with sales of “limited-stock devices and accessories.” That all sounds incredibly compelling, but for the moment the only phone there is the gold GS5 – and maybe T-Mobile really does only have a limited supply of this new color option, but considering how Samsung confirmed the phone for all the major US carriers, that’s pretty damn far from being a coup.

But maybe this is just the start, and Underground will evolve into something a little more substantial, with the sort of products that will really catch shoppers’ eyes. While the idea of carrier exclusives never really sat well with us, the notion of special editions of otherwise widely-available phones is quite a bit more palatable, and we’re curious to see what comes of this effort.

Source: T-Mobile (Google+)
Via: Android Central

Share This Post

Watch the Latest Pocketnow Videos

About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!