T-Mobile lays data plans to rest, going ‘all in on unlimited’ in Un-carrier 12 move

Verizon, AT&T and Sprint have all tried their best in recent months to suppress T-Mobile’s frequent industry-revolutionizing tactics, but while Magenta’s weekly Tuesday freebies aren’t always the greatest, and even Binge On comes with flaws and caveats, the 12th “iconic Un-carrier move” may well leave the competition gasping for air and desperately seeking a counterattack opportunity.

There probably isn’t one, unless “Dumb, Dumber & Yellow”, as John Legere likes to call the market’s number 1, 2 and 4 players, are similarly ready to permanently bid adieu to “the biggest wireless barrier yet”, data plans.

That’s right, starting today, T-Mo promises the words “plan” and “data” will leave your vocabulary, as their era is finally over. No tease, no joke, no marketing exaggerations or strings attached. A family of four can get T-Mobile ONE service with unlimited everything (talk, text and high-speed smartphone data) for just $40 per line.

The first is obviously the costliest line, at $70 a month, followed by the second’s flat $50 rate, and then third to eight shall only set you back $20 apiece. No tracking, monitoring or “policing” necessary, and no concerns of ever going beyond your allotted web browsing portion.

Un-carrier 12 changes come into play September 6 as far as new postpaid customers are concerned, at some point “in the future” for new prepaid recruits, and as soon as current T-Mobile subscribers choose to switch from existing plans. There, let that be the last time we speak of the “renegade” wireless company’s outdated limits and restrictions. P-word, begone!

Sources: T-Mobile (1), (2)

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About The Author
Adrian Diaconescu
Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).