Verizon, AT&T and Sprint have all tried their best in recent months to suppress T-Mobile’s frequent industry-revolutionizing tactics, but while Magenta’s weekly Tuesday freebies aren’t always the greatest, and even Binge On comes with flaws and caveats, the 12th “iconic Un-carrier move” may well leave the competition gasping for air and desperately seeking a counterattack opportunity.

There probably isn’t one, unless “Dumb, Dumber & Yellow”, as John Legere likes to call the market’s number 1, 2 and 4 players, are similarly ready to permanently bid adieu to “the biggest wireless barrier yet”, data plans.

That’s right, starting today, T-Mo promises the words “plan” and “data” will leave your vocabulary, as their era is finally over. No tease, no joke, no marketing exaggerations or strings attached. A family of four can get T-Mobile ONE service with unlimited everything (talk, text and high-speed smartphone data) for just $40 per line.

The first is obviously the costliest line, at $70 a month, followed by the second’s flat $50 rate, and then third to eight shall only set you back $20 apiece. No tracking, monitoring or “policing” necessary, and no concerns of ever going beyond your allotted web browsing portion.

Un-carrier 12 changes come into play September 6 as far as new postpaid customers are concerned, at some point “in the future” for new prepaid recruits, and as soon as current T-Mobile subscribers choose to switch from existing plans. There, let that be the last time we speak of the “renegade” wireless company’s outdated limits and restrictions. P-word, begone!

Sources: T-Mobile (1), (2)

You May Also Like
Huawei Mate 30 Pro review

Huawei Mate 30 Pro review: the best phone you can’t get, and that’s OK

In our Huawei Mate 30 Pro review we’re trying to answer the question of whether the phone can survive without Google support, and should you buy it?

Companies could soon get licenses to sell to Huawei

Good news for Huawei: In a recent Bloomberg interview, Commerce Secretary W. Ross said he was optimistic about reaching a “Phase One” China deal this month.

The upcoming Moto Razr has been spotted in the wild, with a huge chin

It seems that the new Moto Razr is already being caught in the wild, with a huge chin, and there’s a picture to prove it