Have your share of T-Mobile with deals from the Un-carrier 11 campaign
John Legere wants you to prepare to #GetThanked, but not with “bullshit loyalty programs.” The CEO of T-Mobile has decided to take his battle to “Dumb, Dumber & Yellow” another step further — to borrow his marketing lingo, “up to eleven” — with his Un-carrier 11 event.
We saw the official launch of the T-Mobile Tuesdays app that will give customers free perks like “dinner, dessert and a movie” — a Domino’s pizza, a Wendy’s Frosty, and a free movie rental from VUDU. There’s also another gift that changes up every week. This week’s surprise is a free ticket to your local theater for a viewing of “Warcraft: Battle Age”. You can also chance a “spin-the-wheel” game for shopping sprees up to $10,000 in value, movie viewings, pizza parties and more. Select users who socially interact and include the #GetThanked hashtag will randomly get chosen for added perks.
All of this as long as you have a T-Mobile branded plan and get setup with the T-Mobile Tuesdays app, now on iOS and Android. The first T-Mobile Tuesday is tomorrow.
Legere was thoroughly amused at VentureBeat‘s reporting on the campaign before it was launched. He was even more amused that AT&T launched its own perks program the week before T-Mobile’s effort started.
“These idiots, they’re responding to rumors now,” Legere said during the broadcast.
Beyond the app, the executive also detailed the “Stock Up” program and it was to the letter of Evan Blass’s progressive reporting: every primary account holder would be getting a share of TMUS stock just for being a customer. New customers will be eligible for stock as well.
“And by the way, not a bullshit quarter-of-a-share,” Legere said as another aside to Blass’s initial report.
Customers can also refer their friends and family to T-Mobile for one extra share per person — or, for customers with at least five years’ tenure on Big Magenta, two shares per referral — and up to 100 shares per year.
“Customers have always been in charge of the Un-carrier,” T-Mobile said in a statement. “Now, it’s official. Customers are the boss!”
Well, try saying that Price Associates or Paulson & Company, the two largest institutional shareholders of TMUS. But let’s not get too snarky.
A third announcement that hadn’t been prematurely revealed was the amping up of a prior perk for Gogo inflight users. Now, in addition to SMS, messaging is free on clients like Facebook Messenger, Hangouts and others. And starting June 13, customers can also get a free hour of Wi-Fi for every Gogo-enabled flight they’re flying.
Will Verizon or Sprint respond to this in any way? We’ll have to keep watch.