Forget Samsung and Apple’s seemingly never-ending publicity war, as America’s “big four” carriers take combat by mocking rivals to the next level. As per usual, T-Mobile doesn’t give two hoots about proper advertising etiquette, going straight for Verizon’s jugular in relation to a Big Red commercial the “UnCarrier” feels was deceptive.

In it, VZW used tiny colored balls to illustrate the huge gap between the nation-leading network and all three competitors in everything from data, calls, speed and reliability. However, according to T-Mo, the “independent” study cited by Verizon was paid for in the millions, counted on obsolete information, ignored key contending infrastructure, and hid an important disclaimer in small print.

Furthermore, T-Mobile alleges, VoLTE technology was also entirely excluded from the Verizon-favorable report, as was Extended Range LTE that supposedly “travels two times farther and is four times better in buildings than before.”

At the end of the day, the finger is once again pointed at the industry leader for “overcharging”, “overage penalties”, “customer service runaround”, “carrier B.S.” (as opposed to UnCarrier truth), and “paying big bucks for bogus studies.”

Meanwhile, Sprint adopts a slightly less vehement approach in its Verizon jabs, presenting the “facts” as uncovered by Nielsen data harvested in the October – December 2015 timeframe. The Now Network provides “more spectrum” and “better network” than all three adversaries, according to this study, so naturally, the whole “ball-busting” affair is bound to leave existing and prospective customers more confused than ever.

Who’s ultimately best? It probably depends on a range of factors, including the state you live in, devices you prefer, your top mobile activities and how long you like to stay online on the go.

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