As the longstanding number four of the US network, T-Mobile’s been taking out its anger at “Dumb & Dumber,” flying planes in front of both AT&T’s and Verizon’s New York headquarters and just raising general hell like a misbehaving child. Funny how putting Sprint down in the cellar brings out the same tomfoolery sometimes.
Not this time. Not for the holidays. Instead, Sprint’s CEO Marcelo Claure is making an underhanded move by sending care packages over to select T-Mobile. From Cheez-Its to Oreos, it seems that the bounty’s plentiful and the pleading is as well.
Claure makes a personal appeal on the card accompanying the basket, saying that while “our companies compete to take business from each other,” it’s the spirit that counts this time of year. Also, there’s an URL for Sprint’s jobs board site on the back of the card with a message urging workers to “Move Forward. Together.”
T-Mobile corporate has advised its stores to trash the baskets and its employees to avoid publicizing them on social media. Someone didn’t listen.
On the consumer side, it’s been a brutal road of promotions from both sides that has followed this rivalry timeline and with Sprint expected to directly affect T-Mobile’s subscriber gains this quarter and with T-Mobile facing its share of legal scrutiny, Sprint may be indulging in a dose of schadenfreude right now. We’ll see if the karma pendulum swings in a different direction.
No word on if Sprint has furnished its own employees with Ghiradelli squares and M&M’s.