Being a Sony Xperia fan in the United States is not easy. Few carriers can be found throwing any support behind Sony’s phones, and with a smartphone culture that’s as carrier-centric as the nation’s is, absence of such interest can easily prove to be a death knell for a new Xperia model. But last year with the release of the Sony Xperia Z3, there was a glimmer of hope, as T-Mobile welcomed the flagship to its stable. Just a few short months later, that’s drawing to a close, as T-Mobile pulls the Z3 from its listings.
With T-Mobile Z3 sales starting back at the tail end of October, that spells just about five months during which the phone was available for purchase from the carrier. While the smartphone market is well used to dropping old models the second a shinier new one comes along, five months is still an incredibly short lifespan for a phone, especially a flagship model like the Z3.
T-Mobile’s action might be more easily explained if we look at it through the lens of the Z4, which T-Mobile may be expecting to arrive soon to replace the Z3. That said, the Z4’s imminent launch is far from a done deal, and we could easily find Sony waiting until the fall. There’s also the aspect of Sony’s new ad spending to consider, with the company pouring a ton of cash into Z3 promotion, making T-Mobile’s actions all the more difficult to explain.
So long, T-Mobile Sony Xperia Z3. We barely got the chance to know you.