If you happened to catch a small magenta-painted plane hovering about Verizon’s New York headquarters yesterday writing hard-to-make-out messages across the sky, you’ll probably not be shocked to hear it was all part of T-Mobile’s latest publicity stunt.
Sorry, incurable romantics, but no one asked their better half to marry them using the cheesiest trick in the book. Instead, the rapidly rising third largest wireless service operator stateside decided its #AbolishOverages movement would no longer be ignored by the market’s all-around leader.
The Twitter hashtag dominated the cloudless sky over Big Red’s command post, and quickly garnered strong support via social media, prompting a series of unusually swift and frantic comebacks from the carrier accused of preying on people’s infinite data needs.
Unsurprisingly, Verizon dodged the delicate matter in hand, mocking T-Mo’s difficulty to make the skywritten text easy to understand, and tweeting a drawing of an own airship accompanied by the “#1 in speed, reliability, coverage, performance” claim. We see what you did there, VZW, but now you try typing that into the wild blue yonder.
VP of Communications Jeffrey Nelson also pointed the finger at the “Uncarrier” for bringing a “circus act” to NY and NJ to “deflect the real problem: a lousy network that doesn’t meet your expectations”, and a “bad service” in T-Mobile’s home state. In fact, Nelson hinted to John Legere he may need to “use the Verizon network to send a pic of his artwork”, and wrapped up his rant by suggesting smoke signals are “yet another form of communicating more reliable than the Tmobile network.”
All semi-witty remarks, but the question remains: will Verizon ever renounce insane data overage fees in favor of sensible speed throttling?