Legere says Blackberry “on a comeback” as T-Mobile works on Priv deal

Brett Dennen isn’t the only one that loves a comeback. John McCain isn’t the only Comeback Kid. And it took a comeback for Apple to be in the elephant position it’s been in for several years now. BlackBerry CEO John Chen believes the company can pull a Justin Timberlake and bring sexy back. Now we know that T-Mobile CEO John Legere believes so, too. How? Like in this lede, through word association.

Seriously, a word association game. Who knew those things could be so telling?

For example, when a CNET reporter mentioned “5G,” COO Mike Sievert responded with “2020.” It might be as early as a couple years before then when “Greedy” and “Red” (AT&T, as per Sievert, and Verizon, according to Legere) start promoting their own networks.

When met with the word “BlackBerry,” a company that has just launched its first Android smartphone, Legere responded with “on a comeback.”

T-Mobile carried the BlackBerry Classic earlier this year after more than a year without a device carriage agreement between the two. T-Mobile had previously just went on a campaign to switch its BlackBerry users to iPhones.

While AT&T is the only network with the Priv at the moment and with Verizon availability coming sometime before the new year, a T-Mobile spokesperson said that “we may have something to report soon,” as Big Magenta is “definitely talking with BlackBerry.”

Chen, in turn, is “energized about our renewed relationship with T-Mobile,” more than we can safely say for any of Microsoft’s brass with the Un-carrier.

Source: CNET
Via: CrackBerry 

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About The Author
Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.