In addition to cooking up a mysterious “Un-carrier X” announcement that will no doubt cause many sleepless nights for top executives of rival wireless service providers, T-Mobile has taken to the sky again to make sure AT&T also got its overage-related message loud and clear.
We’re guessing the same exact Magenta-branded airplane that hovered over Verizon’s command post in New York earlier this week visited Dallas next, circling the headquarters of the nation’s second largest operator for enough time to plaster the big blue with a couple of straightforward memos.
T-Mo was the bearer of a directive which quickly garnered the support of more than 330,000 people on Change.org, asking AT&T to “#AbolishOverages” and “End overages now.” In case you’re not up to date on the two industry leaders’ practices, these charge their customers scandalous fees for data consumption over the agreed-upon limits, while the “Uncarrier” simply throttles your speeds, consciously refusing a piece of a penalty pie estimated at $1.5 billion last year alone and shared between Verizon, AT&T, and Sprint.
Unlike VZW, which got very vocal, almost enraged upon T-Mobile’s little NY skywriting stunt, Ma Bell chose to ignore the taunts, taking the high road on both the company’s official Twitter account, and as far as its head honchos are concerned.
Meanwhile, Magenta CEO John Legere took another swing at its closest leading competitor, declaring his delight over the latest quarterly financial report, which highlighted a net gain of 2.3 million subscribers, or “about as many customers as ATT lost this quarter.” Of course, AT&T’s user base is still twice as large, at 126 million vs 61M.