Tim Cook spent a good amount of time yesterday telling us how well the iPhone was performing in sales over the last quarter. One interesting point he made during the conference call, is that more Android users had switched to iOS with the launch of the iPhone 6 and iPhone 6 Plus, than ever before, something hard to believe at a time when Android is still dominant in market share. If you’re wondering if these words hold true, some analytics firms did so too, and have just published a study.
Consumer Intelligence Research Partners (CIRP) have just released a some numbers regarding the switch rate from Android to iOS in the last couple of quarters. The survey indicates that even though Tim Cook’s numbers are correct, the number is actually not as applicable to the US as it is internationally. The study reveals that the switch rate in the US remains almost the same when compared to the launch of the iPhone 5, and only superior to the launch of the iPhone 5s/5c,
Obviously these surveys aren’t exactly exact figures, but they do help us grasp how possible a trend may be. It seems users really wanted an iPhone with a larger display, and have only switched until now that it’s available.