Swatch CEO teases future smartwatch by calling out the Apple Watch’s weaknesses

The smartwatch market is still anybody’s game, as even company’s like Apple haven’t figured out the right combination for success. As a result we’ve heard major brands like Tag Heuer and Fossil interested in a piece of the pie, in addition to Swatch. We have yet to see what these watch experts come up with in the future, but today we get a minor teaser.

Swatch CEO Nick Hayek was recently interviewed about the smartwatch market, and his reaction to the Cupertino offering in particular was that “The Apple Watch is an interesting toy, but not a revolution.” According to Hayek, the biggest hurdle of today’s smartwatches is that they can’t last more than 24 hours without being recharged. He also voiced his concern over the privacy of your health data as well.

As a result, Hayek did take the opportunity to voice the advantages of Swatch’s future smartwatch. He didn’t mention anything about battery life, but did say that the new Swatch will include mobile payments through NFC. What’s odd is that he did confirm that there will be no sort of fitness tracking built in. It’s hard to predict how that’ll play for the Swatch smartwatch, but if the company can make it fashionable enough to gain popularity, Swatch might be on to something, and especially at a time when it clearly won’t adopt any existing platform.

Source: The Guadian
Via: Apple Insider

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Jaime Rivera
Jaime has been a fan of technology since he got his first computer when he was 12, and has followed the evolution of mobile technology from the PDA to everything we see today. As our Multimedia Manger, he’s been in-charge of growing our YouTube hobby into one of the biggest video channels in the industry. When he’s not building one of our videos, or filming our Pocketnow Daily, he can be found in his second biggest passion, which is running and fitness. Read more about Jaime Rivera!