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Windows

Surface Studio, Surface Dial trademarked in Slovenia ahead of Microsoft event

By Jules Wang October 24, 2016, 3:36 pm

Microsoft is all-in on Surface and it could also be all-in on an all-in-one PC. And it could be in on a conspiracy to hide the name of this product from the public before it releases it — funny, huh?

But at least one trademark ninja — well, The Trademark Ninja — has decided to connect the dots to find out what a Slovenian technology firm has to do with this week’s Microsoft hardware event.

To make things simple, Microsoft has been coming to a law firm in Slovenia for help in protecting a lot of its terms in the country for the past few decades. That law firm apparently owns a subsidiary company that was recently set up and it immediately filed for trademark protection to the terms “Surface Studio,” “Surface Dial” and “Dial” as applied to a vast range of products and product aspects such as “computer hardware,” “telephones,” and “multifunction electronic display devices, measuring and uploading information to the Internet, including the time, date, heart rate […] temperature, wind speed […] activity level, sleep hours” and more.

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To the best of our knowledge, Microsoft is not litigating against the company for its use of the umbrella term, “Surface,” used to describe computers, computer mice, mobile computers and a few other product categories — and Microsoft, like any reputable conglomerate, actively protects its terms. In fact, it recently added a bunch more product categories to its protective umbrella for “Surface,” such as “multifunctional electronic devices for displaying, measuring and uploading to the internet information including time, date, heart rate, [etc.]”.

All of this is a longwinded way to say that the Surface Studio may be the market name for the all-in-one computer that Microsoft may introduce on Wednesday while the “Dial” product or products may refer to a peripheral for the device and not necessarily a phone in itself.

We had to shoot down Surface Phone hope. Sorry.

Source: The Trademark Ninja
Via: Windows Central

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