“These initial sales will be governed by supply, not demand, and we have decided that [a first weekend sales figure] is no longer a representative metric for our investors and customers.”
Apple would not disclose initial sales numbers for its iPhone 7. Sure, maybe the supply chain was struggling to keep up, but observations about the pre-order process and T-Mobile’s reported quadrupling of iPhone pre-orders lead us to think that high demand has been mobilized.
So high, Taiwan’s Digitimes is reporting from its sources that chip orders for the iPhone 7 and iPhone 7 Plus have surged to a 100 million unit goal by the end of the year. That’s about a 25 percent increase from what Apple initially predicted, but still 15 to 25 percent less than iPhone 6s chip orders. The outlet reports that a stable demand forecast may appear after mid-October.
We trust Digitimes as much as we do investment notes from KGI Securities, so be cautioned against taken this information for gospel.