Poor HTC. The financially (and creatively) struggling Taiwanese device manufacturer looks to finally have a couple of (moderate) box-office hits on its hands, but at least from a marketing perspective, it can’t take any credit, due to Google’s express wish that people identify the Pixels as phones “made” by the search giant.
Of course, we know full well who actually makes the Nexus replacements, and HTC’s fiscal reports should soon start to reflect their prospective success. Meanwhile, there’s also an own-brand gadget to (cautiously) look forward to this holiday season, controversially snubbing the headphone jack, and purportedly reviving the oft-berated Snapdragon 810 processor.
For some reason, the 5.5-inch HTC 10 copycat might resuscitate two long-forgotten names as well, heading for Sprint stateside as Bolt, and apparently, international markets under the HTC 10 evo label.
In case you don’t remember, the ThunderBolt was Verizon’s very first 4G LTE smartphone back in 2011, and around the same time, the Evo series developed quite a following on… Sprint. So, the “Now Network” is thinking of bringing back a once Big Red-exclusive moniker (or at least part of it), while leaving its own former limited brand to “global” markets. We honestly have no idea what to make of that.