Sprint’s half-off deal could help it steal 50,000 T-Mobile subscribers
The report of the Sprint’s demise has been greatly exaggerated, but boy, is it hard not to see red in yellow. It traded places with T-Mobile in the subscriber base wars and is still pretty far down the network speed ratings. Furthermore, it’s going to have to continue a pattern of cost-cutting which may also involve “unlimited lite” plans and the obsolescence of real unlimited plans.
And yet, Sprint has gone on and decided to reboot its “Cut Your Bill in Half” promotion from a year ago to take away users from the bigger three carriers in the country. Yes, even T-Mobile. And while it’s been to T-Mobile’s quickly outlived chagrin, you might not think this promo will take Sprint up that far.
Analysts from investment banking firm Jefferies think that anything helps. It originally projected a Q4 net addition of 950,000 postpaid subscribers for T-Mobile. It has now revised that down to 900,000.
Analysts did note a counteroffer T-Mobile targeted to Sprint customers ($200 of free bill credit in addition to ETF coverage up to $650), but that promotion ended on December 6. Sprint’s deal is available until January 7.
More subscribers were added to the networks last year than in the past seven years — thanks mainly to customer enticement campaigns like Sprint’s.