According to Spotify CEO Daniel Ek, the streaming music service seems to have notched another paid subscriber milestone milestone.
In the intervening half-year or so, Apple Music’s user base has grown by 4 million. Spotify seems to have pulled another 10 million.
40 is the new 30.
— Daniel Ek (@eldsjal) September 14, 2016
Congratulations, humility and some cynicism went out down the tweet chains. The cynicism mostly had to do with how Spotify contracts payments to artists and publishers. The two services have been butting heads over how much to pay who for streaming licenses and what artist exclusives do to the ecosystem.
Spotify has yet to turn a profit in its eight years of operation.