Spotify ready to push podcasts and video

As Spotify struggles with competition and licensing agreements with the music industry, it has decided to not only go into podcast distribution, but video as well.

The company is introducing video content to its Android app in the US, UK, Germany and Sweden starting this week. The iOS app will get the update late next week.

Spotify is licensing short-viewing content from content creators including the BBC, ABC, Turner Broadcasting, Comedy Central, Vice, ESPN and Maker Studios — the producers of Epic Rap Battles. Tastemade and other companies are planning on producing original, music-oriented programming.

Testing has gone on since May of last year at a pace that has frustrated some partners. But the company said its timing was deliberate and helped it spot flaws in directing users to specific content.

Spotify does not expect to make money from this venture, at least initially. The company has yet to turn a profit in its lifespan.

The inclusion of podcasts into the company’s portfolio, while being outshined by the debut of video, comes along with the update.

Source: Wall Street Journal

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Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.