Sony’s announcement that it is committed to its mobile division brought a lot of relief to many a few months ago. We even heard the news that the company is even investing in building a factory that is dedicated to mobile as well. The problem is that we’re still not sure how long is Sony planning to keep this commitment going at a time when its mobile division is still on decline.
Sony’s Q2/2015 quarter results went live today, and even though the company’s overall sales remained flat at 1,8972.7 billion yen when you compare them year-over-year, this is actually due to a mix of success and loss. The company found growth in its CMOS image sensors and also the PlayStation division, but it was also met by a 15% decline in mobile division revenue, and a crazy 32% year-over-year decline in mobile device shipments. Now something interesting to note is that Sony was actually expecting this decline, and has claimed that its forecast for 27 million mobile units sold throughout 2015 remains unchanged.
If you notice, the decline in units sold is double that of revenue, and according to Sony, that was the company’s plan as it decided to not pursue scale, and instead focus on improving profitability. We should learn more about how things go for the Japanese giant by the end of the year.