Sony UK reveals prices for Xperia Z5 trio, T-Mobile US gives the phones the cold shoulder
Based solely on their top-shelf specifications and premium designs, the Xperia Z5, Z5 Compact and especially the Z5 Premium look like Sony’s best chances in a long time to turn a mobile profit. But to build a resurgence of sorts, the financially and creatively struggling Japanese device manufacturer obviously needs the support of carriers and retailers.
Sony mentioned nothing of the Z5 trio’s eventual US rollout upon announcing the handhelds in Berlin at IFA, merely claiming global bows are scheduled for October. Unfortunately, T-Mobile has already confirmed to at least one media outlet there are no plans to back any of the three Z5-series phones, which doesn’t sound like a promising start.
Remember, the nation’s leading “Uncarrier” picked up the Xperia Z, Z1s, and Z3 in the recent past, showing a lot more trust in Sony hardware than Verizon, AT&T or Sprint. Speaking of, Verizon declined to comment on the matter, but since the Xperia Z4v is not yet available on America’s largest network, it feels extremely unlikely Big Red will jump on the Z5 bandwagon very soon.
On British shores, things are looking good for the Xperia Z5 family, officially priced through the manufacturer’s local e-store and thus possibly due for an earlier than expected launch. The SIM-free Z5 Compact starts at £549 ($840), the “standard” Xperia Z5 is “coming soon” for £599 ($915), and the 4K Z5 Premium shall cost £699 ($1,070) unlocked.
Do those tags feel a little on the steep side? Perhaps, but they’re mostly in line with UK expectations, and should translate in €549 ($620), €599 ($675), and €699 ($790) tariffs for the vast majority of EU countries. That’s not so bad now, is it?