Sony forecasts big drop in smartphone shipments
Sony is a brand recognizable the world around, and a company that makes some pretty attractive smartphones, but it sure seems to have the darnedest time making money selling them. In recent financial reports, Sony’s blamed some of its losses on insufficient smartphone sales. This week the company’s latest numbers are out, and the future for its phone business isn’t looking a heck of a lot brighter.
The good news, if you can see it as such, is that Sony’s mobile device shipments have plateaued, not showing much growth or loss over the course of a year. And despite shipments staying put, revenue from such sales has gone up seven percent.
But that could just be the calm before the storm, and in the year to come, Sony predicts that it will ship nearly one quarter fewer devices. While Sony attempts to soften that blow by explaining that this is a conscious move to transition away from lower-margin devices to more profitable ones, that significant of a drop threatens to weaken Sony’s market share even further. In the end, maybe Sony really will come out in a better place, making the kind of money it wants to see off smartphone sales, but it could have some big sacrifices to make to get there.
Source: Xperia Blog