The ink was barely dry on the Xperia Z5 Premium, Z5 and Z5 Compact press announcements when the first whispers regarding an even beefier Z5 Ultra turned to rumbles. It felt a little premature to already look towards the “next big thing”, but then again, this gargantuan 4K 6.4-incher might be very close to R&D completion if it’s indeed headed for an MWC 2016 debut in February.
That’s by no means a guarantee right now, particularly after unearthing an IFA interview with Sony Mobile Art Director Rikke Gertsen. She obviously refrains from going into specifics as far as Z5 sequels and spin-offs go, yet unintentionally, she lets slip a key detail with reference to her current workload.
Apparently, design efforts are underway for flagships due out in the second half of 2016, as well as 2017 and 2018 to probably ensure nobody can accuse the Japanese device manufacturer of rehashing the same blueprints over and over again.
Nothing exceptionally surprising there at a first glance, since it’s common knowledge these companies always plan their product rosters with an eye on the long haul. But could we see Sony move from a six-month upgrade cycle to a full year? That’s one method of interpreting the lead designer’s statements, although perhaps the Z5 Ultra’s looks are all settled. Or maybe the phablet isn’t considered a direct successor to the Z5 – Z5 Premium – Z5 Compact triad.
Whatever the case, change is definitely in the air for the financially struggling Android specialist, and we wouldn’t be shocked to be treated to a release strategy reform soon.
Source: Xperia Blog