Sony is one of the known pioneers of the smartwatch market, so much so, that the brand “SmartWatch” belongs to the company. We wish we could say this legacy would amount to positive results in wearable sales after two SmartWatch attempts, but the truth has been a different story for Sony over the last couple of years. The good thing is that the company is not giving up, and today’s IFA press event has seen the launch of the two new Sony wearables that were rumored.

The Sony SmartWatch 3 is the company’s first Android Wear product, as the company steps away from its proprietary Android wearable attempt of the past two generations. This smartwatch design is rather unique, and even though some will find the rubber wristbands to be ugly, the cool thing is that the strap is actually one piece that’s fully replaceable with different color options. The SmartWatch 3 sports a 1.6-inch display with 320 x 320 resolution, a 1.2GHz quad-core processor, 4GB of storage, 512MB of RAM, NFC support, GPS connectivity, IP68 waterproofing, Bluetooth and a 420mAh battery that you can charge via microUSB. Sony claims that the SmartWatch 3 will out perform its competitors in battery life, but that’s yet to be proven. Sony is also boasting that the SmartWatch 3 includes the latest version of Android Wear, which will let you carry music on your built-in storage, in addition to mapping a run while leaving your smartphone at home. The price tag will be around €230, which does make this juvenile-looking product a hard sell if you ask us.

On the other hand we have Sony’s SmartBand Talk. This is the company’s update to its not-so-popular SmartBand, and as the name implies, you can make phone calls with it, like you will be able to with the SmartWatch 3. This device has a 1.4-inch e-paper display, and the specs include an ARM Cortex-M4 32-bit processor, 2MB of memory, and IP68 waterproofing. This product connects to any device running Android 4.4 and above through NFC and Bluetooth, and the price tag will rage around €160 ($210), which is rather steep compared to existing Android Wear devices.

Our hands-on coverage of these products should be live very soon.

Source: Sony

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