We are reader supported. External links may earn us a commission.


Sony sold less than 15 million smartphones in the past year, actually pulling off a small division profit

By Adrian Diaconescu April 28, 2017, 11:20 am

For Sony, the past fiscal year started on April 1, 2016 and concluded this March 31, seeing overall sales stick to approximately the same level as the previous 12 months, with “significant increases” reported in gaming and semiconductors departments, but the Mobile Communications segment yet again posting disappointing results.

Namely, the Japanese tech titan’s smartphone operating revenue slipped from 1.1 trillion to just 759.1 billion yen ($6.8 billion), representing a 32.7 percent yearly decline, caused by a decrease in unit sales “mainly in Europe, the Middle East and Latin America”, as well as a “significant downsizing of unit sales in unprofitable regions.”


In other words, Sony anticipated and even pursued this slump by “contracting” its mobile business in certain “unfriendly” markets, not to mention reducing the number of new Xperia releases worldwide, and at the end of the day, the larger goal was achieved.

After losing 61.4 billion yen between April 2015 and March 2016, Sony Mobile actually yielded a (tiny) operating profit of 10.2 billion yen, or $91 million. What you have to wonder is how can that figure be boosted when only 2.9 million units were shipped in the three opening months of 2017? Yes, you read that right, 2.9 mil, which is about as much as the Galaxy S8 alone probably sold in a few days of global availability.

Sony’s smartphone tally for the full FY16 is similarly modest, at 14.6 million units, down YoY from 24.9M. Sounds like a dying business, no matter how you spin it, in stark contrast with always profitable, always popular PlayStations, image sensors and recorded music.


Latest Articles


Here's how the Apple iPod changed the world in 21 years

iPod was an industry-changing device at its time, and it had a massive impact on modern smartphones, and the way we listen to music. We take a last look at the now-discontinued Apple iPod and the history it leaves behind.

By Roland Udvarlaki May 11, 2022, 10:00 am

How to use Mic Modes in VOIP and FaceTime Calls

This guide will go over the steps you need to follow to activate one of the available Mic Mode settings on Apple Devices to begin using the feature and improve your calling experience.

By Aryan Suren May 10, 2022, 10:00 am

This iPhone 14 feature might urge users to upgrade

Until now, it appeared that iPhone 14 would only be a minor upgrade over the iPhone 13 series. However, a new leak suggests that the iPhone 14 will come with one feature that might urge users to upgrade.

By Sanuj Bhatia May 9, 2022, 5:00 am