Sony commits to its smartphone business, will “never ever sell”
Is there a future for Sony in smartphones? While never a company that was competing on the same level as a Samsung or even an LG, Sony remains an electronics giant, and over the years it’s kept up its dedication to smartphones, tablets, and even smartwatches, in one way or another. But earlier this year we heard rumors that the company could be shifting around its priorities, and Sony Mobile with its Xperia line could end up on the chopping block, sold off to the highest bidder. In the months since we’ve seen plenty of progress on the smartphone front from Sony, including the launch of the Xperia Z4 (by whatever name you call it), and now Sony Mobile president and CEO Hiroki Totoki spells out his company’s dedication to the business.
In a new interview, Totoki addresses those rumors, defending the financial hit that helped fuel the speculation as “an accounting loss” that “did not impact our cash flow.” He admits that Sony’s sale of its VAIO PC business didn’t help impressions any, but is adamant that Sony will continue making smartphones, and has no intention of similarly abandoning its mobile operations. “We will never ever sell or exit from the current mobile business,” he reports.
Totoki looks to the emerging Internet of Things market as one where Sony can help establish itself as a leader, and that market’s only going to make the company’s smartphone business all the more important, acting as the conduit between us and these connected devices.