It’s no big secret Samsung continues to dominate global smartphone sales despite recent profit dips, and Apple follows in second as far as shipments go, with the lion’s share of net financial gains.
Meanwhile, Huawei has reportedly consolidated its last spot on the podium even before the Nexus 6P launched, and according to Digitimes Research, Lenovo and LG wrapped up the top five between July and September.
Typically, that’s where most quarterly market reports end, only some occasionally going until the tenth position. But things often get mighty interesting as you descend down the ranks, with Xiaomi, BBK, TCL, Oppo, and ZTE purportedly among the world’s ten leading smartphone manufacturers in Q3, and Sony, Microsoft, Meizu, Coolpad, and Asus placed from 11 to 15.
You never realized just how badly Lumias were doing at the box-office, did you? Sorry, Windows Phone aficionados, but Redmond barely seized 1.7 percent market share in the past quarter, ranking behind such low-profile Chinese OEMs as BBK (read Vivo) and TCL, aka the people behind up-and-coming Alcatel.
Even Sony Xperias managed to account for 2 percent of worldwide sales during the year’s third quarter, although that’s hardly a result to be proud of for the makers of the first 4K resolution handheld. In case you’re wondering how that translates into actual shipment figures, Digitimes claims there were 331.9 million smartphones sold in total in Q3, and 2 and 1.7 percent of that is 6.6 and 5.6 mil respectively.
The always popular Samsung Galaxy took up more than a quarter of the 331.9M, while Apple retained a healthy lead over Huawei, at 14.5, compared to 7.4 percent share. The good news is the industry as a whole grew 7.7 percent year-on-year, and the overall 2015 rise is now estimated at 10.1 percent, so it may not fall into single-digit territory yet.