Forget mixed signals, Sony is reportedly as serious as it’s ever been about growing smartphone sales and profitability, despite recently closing e-shop in Europe, and posting a quarterly mobile loss for the umpteenth consecutive time.
If the Xperia Z5 trio can’t put the Japanese tech giant’s Android business on the right track, even more could ride on the Z6, which believe it or not, may pack a processor developed in-house to compete against top-shelf Qualcomm Snapdragons and MediaTek Helios.
How did Sony reach this ambitious, no doubt money, time and resource-consuming decision after pondering the unloading of the unprofitable division a while back? It’s hard to say if we should go there just yet, as all we have to go on at the moment is the undependable word of Digitimes and its unnamed “industry sources.”
According to these moles, both Sony and LG want to follow Apple, Samsung, and Huawei’s suit in building flagship-level homebrewed application SoCs to “ramp up earnings and market share.” We’re not sure Huawei’s numbers rose primarily thanks to Kirin chips, whereas LG actually tried its hand once at an Exynos challenger called Nuclun, failed, and is now back to the drawing board for a vastly improved, LTE-A modem-integrated second-gen.
Considering LG’s blunder, and even the time it’s taken Exynos processors to become a wide-scale Snapdragon alternative, we can’t help but wonder if Sony affords similar false steps. The Xperia family must thrive ASAP, not in 2017 or 2018, and although Sony wouldn’t produce the chips from scratch, partnering with Taiwan-based fabless ASIC design service provider Global Unichip on a custom silicon sounds like quite the investment and short-term gamble.