While investors are still flinging hot takes about Snap, Inc. and its direction (and its investment grade), the company has always had the will and desire to expand into tangible products — selling stuff through an application takes a lot of traffic for so little money.
So, what’s up with the Spectacles? Yeah, those hipster-looking things. Well, TechCrunch those snap-recording glasses have not been doing well. As it’s believed that Spectacles makes up all “Other” revenue in its earnings reports, sales have supposedly dropped from 64,000 units in Q1 to 41,500 units this quarter. The numbers were extracted by dividing the $129.99 price point of the Spectacles by the reported $5.4 million figure for Q2. In any case, that’s a difference of 35 percent.
Any sales racked up from third-party retailers and Amazon, which recently signed on to sell the specs, will have to count towards third quarter numbers, so until then, we leave Snap in its constant sense of crisis and vision.