Smartphone companies have been scratching their heads for some time about how to make more of an impact with all the accessories we find bundled with our new smartphones. Those usually includes some headphones, a cable, and a charger, and none are rarely anything worth getting excited about. HTC’s dabbled with Beats headphones to spice things up, but that venture’s already collapsed on itself. Now it looks like the company might be going the other direction entirely; that is, if you can’t “wow” consumers with this stuff, and they really don’t seem too concerned with it in general, why even include it in the first place? As it turns out, HTC and UK carrier O2 will be trying their hands at selling phones without any charger at all in the box.
The move does make a bit of sense; lots of us have more chargers than we need, and continuing to force them on smartphone buyers is somewhat wasteful. If you don’t have one, you could always pick one up on your own, or just use the included USB cable to charge your phone through your computer or any number of other consumer devices with USB ports.
O2, especially, seems gung-ho about this project, and would love to see the day when none of its phones come with chargers by default. On paper, it’s all very sensible, and sounds like a worthy goal, but we’re curious how consumers will react. Any time you take something away from what they’re expecting, even if they’d taken it for granted in the past, there’s going to be resistance. If O2 and HTC spin this right, they might be able to mitigate that impact, but it still feels like they’re rolling the dice on this one.
What do you think? Could you care less if a phone had no charger, or might that give you a little nudge towards looking elsewhere for your next phone?