Cyanogen CEO warns established mobile brands about to be “slaughtered”
Changes are shifting in the smartphone market. Once-dominant players have fallen to the wayside, and even seemingly unstoppable juggernauts are seeing their market share chipped-away at by budget-minded newcomers able to deliver shoppers more value for their money. Even the software landscape is changing, as alternate platforms rise in prominence and custom ROMs evolve from hobbyist pursuits to put on new cloaks of legitimacy. Cyanogen CEO Kirt McMaster recently talked with Business Insider about some of these changes, and as far as he’s concerned, companies like Samsung should be worried about what’s coming next.
McMaster sees the next great evolution in the market coming from the commoditization of hardware – think, the sort of thing we see happening with Android One. He points to the rise of companies like Micromax in India, pushing Samsung out of the way in the process, and given the extreme pace at which that market balance is shifting, believes the Samsung of the world could find their share crumbling in record time.
Certainly, the numbers seem to back up some of McMaster’s prognostications, but are they going to prove a blip on the radar, with Samsung maneuvering swiftly enough to regain some of those lost sales, or are they just the first rumblings of what’s going to be a massive changing of the guard when it comes to manufacturing leaders? The jury’s still out on that one, but we’ll be keeping a close eye on sales figures throughout the year in the interest of spotting any ongoing trends happening here.
Source: Business Insider