Cyanogen CEO warns established mobile brands about to be “slaughtered”

Changes are shifting in the smartphone market. Once-dominant players have fallen to the wayside, and even seemingly unstoppable juggernauts are seeing their market share chipped-away at by budget-minded newcomers able to deliver shoppers more value for their money. Even the software landscape is changing, as alternate platforms rise in prominence and custom ROMs evolve from hobbyist pursuits to put on new cloaks of legitimacy. Cyanogen CEO Kirt McMaster recently talked with Business Insider about some of these changes, and as far as he’s concerned, companies like Samsung should be worried about what’s coming next.

McMaster sees the next great evolution in the market coming from the commoditization of hardware – think, the sort of thing we see happening with Android One. He points to the rise of companies like Micromax in India, pushing Samsung out of the way in the process, and given the extreme pace at which that market balance is shifting, believes the Samsung of the world could find their share crumbling in record time.

Certainly, the numbers seem to back up some of McMaster’s prognostications, but are they going to prove a blip on the radar, with Samsung maneuvering swiftly enough to regain some of those lost sales, or are they just the first rumblings of what’s going to be a massive changing of the guard when it comes to manufacturing leaders? The jury’s still out on that one, but we’ll be keeping a close eye on sales figures throughout the year in the interest of spotting any ongoing trends happening here.

Source: Business Insider

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!