Tim Cook defends iPhone Smart Battery Case “hump”
Yesterday Apple launched a new accessory for the iPhone 6 and iPhone 6S, introducing its Smart Battery Case. And while the case may super-charge your iPhone’s battery life, adding another couple dozen hours of use time, shoppers just couldn’t seem to see past the case’s design: that hump, man. While Apple products have traditionally been known for their refined aesthetic, with the company giving us devices that aren’t just eminently functional, but also good-looking and comfortable to use, this case seemed to buck that trend, adding a less-than-graceful “hump” to the iPhone’s rear. What the heck was Apple thinking? Tim Cook has now spoken up about the case’s design, and explains that the presence of the hump is key to the case’s usability.
Take a look at the Smart Battery Case, and you have to wonder, “Why didn’t Apple just stretch the battery out across the entirety of the phone’s back, so we didn’t have this raised hump in the middle?”
Cook suggests that such a construction would have been a mistake, pointing to the difficulty users experience removing and reapplying more rigid cases to their phones.
By placing the battery in the middle of the Smart Battery Case, Apple can keep the edges flexible, drastically improving the ease with which users can get the case on and off. When it came down to usability versus sleek design, usability won.