Samsung has spent the last couple of years improving some existing ideas, like in the case of smartphones, or defying the existing trends with others, like phablets. In both of these cases, Samsung has succeeded, but where the company has failed terribly is in its attempt to give us all a content consumption alternative. Apple currently owns the content consumption business with services like iTunes and the App Store, but Samsung hasn’t seen the same success, even if there are more Galaxy smartphones in the market. As a result, we’ve seen Samsung brush off its Media Hub earlier this year, and take a different approach with Milk Music, but the piece of the puzzle wasn’t completed until today with a new launch.
Samsung has just unveiled Milk Video, its new alternative in an attempt to provide its customers with a proprietary video service, and its way to close the loop with Milk Music. Milk Video allows you to follow other video services and even share your own videos by logging on through your Facebook account, though you can watch videos without logging on. At the moment it already offers some curated content from decent specific sources, though we know that growth will all depend on how the service gains traction.
The sad news is that if you want a piece of the Milk Music pie, you’ll have to own a Galaxy phone, and that’s mainly been the problem with Samsung’s software services in the past. We’ll learn more about this service as it evolves over time, though we’re not sure if Milk Music will serve as a good success story to compare, as Samsung is reluctant to provide numbers.