Samsung Galaxy S20 Ultra

Ads are a necessary evil (in the words of almost every Chinese smartphone maker), but they are almost universally hated by users. Compared to the likes of Xiaomi’s MIUI and OPPO’s Color OS, Samsung’s One UI has been relatively clean. But things are about to change – and for the worse – for those who own a Samsung Galaxy smartphone.

According to screenshots posted by users on the official Samsung community forum in Korea, the company is testing ads in the native Weather app. The positioning of the ad differs, but it appears that this behavior will be widely rolled out with the upcoming One UI 2.5 update. Another screenshot shared on the community forum shows what appears to be an ad on the lock screen, complete with a timer.

Lock screen ad with a 15 second timer

The worse part is that the ad appears to be 15-second in length, and there appears to be no way to stop it. While the ad behavior is yet to be documented on video, it appears that users might be forced to watch an ad before they can unlock the device. Of course, this is too early to speculate whether or not this will be normalized in future builds of One UI, but it definitely would be a huge pain point and an infuriating inconvenience.

Also, when a user complained about ads in in-house apps earlier this year, a Samsung representative responded that the company relies on ad revenue to develop new functions and provide a stable service.

Source: Samsung Community (1) (2) (3)

I’ve been writing about consumer technology for over three years now, having worked with names such as NDTV and Beebom in the past. Aside from covering the latest news, I’ve reviewed my fair share of devices ranging from smartphones and laptops to smart home devices. I also have interviewed tech execs and appeared as a host in YouTube videos talking about the latest and greatest gadgets out there.
You May Also Like
oneplus inhand angled pocketnow
OnePlus will let you turn off ‘app throttling’ in Oxygen OS 12
OnePlus has finally confirmed that it will allow the ‘app throttling’ to be turned on or off in a future update that is coming in Oxygen OS 12.
MediaTek Kompanio 1300T
MediaTek introduces Kompanio 1300T platform that focuses on Premium Tablets
The Kompanio 1300T chip brings premium performance to tablets with support for 5G, multimedia AI enhancements and gaming technologies.
These are the best Oppo phones to get this year so far
This article lists nine smartphones options from Oppo’s catalog to help you pick one suited to your needs.