Speculation intensifies over Samsung’s ‘marketing strategy’ changes: no more Galaxy Notes?

They say one swallow does not a summer make, but could one quality control bust destroy a brand? It’s highly unlikely, unless Samsung learns nothing from whatever mistakes its investigations conclude were made in the Galaxy Note 7 pre-production process.

The world’s most popular (still) smartphone vendor can probably swiftly return to profit growth with a game-changing, non-exploding Galaxy S8 in the spring, though following that up with a Note 8 next fall sounds like an unnecessary risk.

Instead, more and more “market watchers”, industry insiders and rumormongers expect the Note sub-brand to be retired, and some go so far as to predict a sudden “marketing strategy and product portfolio” transition to just one flagship model released every 12 months.

That would ensure plenty of time for rigorous device quality and safety inspections, but might put Samsung at a significant disadvantage to Android OEM rivals including LG, Huawei or Sony, which tend to launch high-end phones every six months or so. Technically, even HTC pursued the two-heroes-a-year game plan in 2016, if we count the Google Pixel alongside the self-branded 10.

But then there’s Apple, the heavyweight champion of margins, despite leaving a 12-month window between premium product releases, suggesting if played right, this tactic can work splendidly. It’s all in the Galaxy S8’s hands now.

Source: The Korea Herald

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About The Author
Adrian Diaconescu
Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).