Samsung loses smartphone share in essential Indian market, but stays on top
Oversaturation is the word that best describes the two biggest smartphone markets in the world right now, so naturally, it’s vital for everyone from Samsung to Apple, Huawei, and Microsoft to make a decent splash in India.
Even as sales gradually decelerate in China, the country is unlikely to be overtaken at the top of the mobile ranks, thanks to its staggering 1.35 billion population. But India may well surpass the US as early as 2017, and become the world’s second largest smartphone market.
Hence, it’s less and less likely that Samsung will soon throw in the towel, given the Korean giant comfortably rules over New Delhi and Mumbai, with local Q3 shares of 19 and 23.2 percent in general handheld sales and the specific smartphone segment respectively.
Granted, the Galaxy makers actually lost more than a percentage point in smartphone demand sequentially, and regional hero Micromax posted slight quarterly gains, from 16.7 to 17.7 percent. But clinging on to the leader spot is nonetheless a great feat, and the expansion of the “critical” mid-tier portfolio with J-series devices and the On5/On7 duo should help Samsung remain the commander in chief for a while longer.
Interestingly, global bronze medalist Huawei is incapable of penetrating the pivotal emerging market, and silver holder Apple rose in Q3 on the back of stronger than ever iPhone sales, but only to a microscopic 1 percent stake.
Meanwhile, another domestic manufacturer, Intex, placed third, behind Micromax, and Lenovo followed in fourth, surprisingly delivering the country’s most popular smartphone model, the mid-range K3 Note. Microsoft lost on Lumias, but stayed in the handset top five due to “dumb” phones, with Lava the market’s number four and five in overall handheld and smartphone sales respectively.