What, you didn’t really think the latest Apple Pay expansion moves would be left unretaliated by Samsung’s Android-compatible, NFC and MST-enabled digital wallet rival? That’s not how it works in the uber-competitive mobile payment arena, where every strike swiftly prompts a counteroffensive effort.

Today, that sees Samsung Pay “bringing the convenience of the service to 10 countries” in total. Malaysia, Russia and Thailand are set to join the list of supporting markets by the end of the year, although we were under the impression the largest of those nations already threw its weight behind the contactless transaction app.

This is also not the first time we hear of Masterpass integration for online express checkout, with an “early next year” rollout however confirmed, and “hundreds of thousands of merchants in 33 countries” said to accept the aforementioned e-payment option.

At the moment, online payments with Samsung Pay are merely implemented in South Korea, where the service was “well received” last year, accounting for over 25 percent of the 2 trillion won in processed transactions.

It makes perfect sense then to bring the magic worldwide, letting customers purchase stuff from any device, sans having to fill out long online forms, with total security and peace of mind.

But first things first, November will see in-app payments switched on stateside, starting with Velocity, Raise, Fancy, Hello Vino, Wish and Touch of Modern, as well as a little feature called Deals, where US users will be able to “locate discounts and coupons for nearby stores and restaurants”, redeeming them instantly from their phones.

Source: Samsung

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