As Apple Pay gears up to add France, Hong Kong and Switzerland to an already rich list of supported countries including the US, UK, Canada, Australia, China and Singapore, Samsung Pay has no choice but try to play catch-up in essentially the same exact markets.
After debuting in its South Korean homeland last summer, spreading stateside in the fall, then reaching China this spring, the Galaxy-compatible digital wallet solution kicked off a public beta test in Singapore a few weeks back, limitedly rolling out in Spain shortly thereafter, and now, just as rumored, Australia.
In the land down under, Apple Pay arrived a long time ago, with only American Express on board as of November 2015, but ANZ (Australia and New Zealand Banking Group Limited) also throwing its weight behind the iOS-enabled mobile payment service this April.
If Samsung Pay wants to be taken seriously, it needs to quickly recruit major local banks, currently working exclusively with American Express and Citibank-issued credit and debit cards. You have to consider device restrictions as well, the Galaxy S6, S6 Edge, Edge+, Note 5, S7 and S7 Edge being the only ones to feature both NFC and MST technology for quick and secure transactions on the go.