Forget early Galaxy S8 release, as ongoing Note 7 investigation may actually hold it back
While it remains unclear if there will ever be a Galaxy Note 8 after the Note 7 fiasco, perhaps a late 2017 high-end Samsung phablet with a different name, or just one flagship model for all of next year, the chaebol needs the H1 2017 Galaxy S8 to be a hit like it needs air.
And yes, in a way, it makes perfect sense to speed up the research and development of the “next big thing” as much as humanly possible. The GS7 and S7 Edge are rapidly losing steam, even with new colors and whatnot, the iPhone 7 is proving a larger success than anticipated, and a number of Android-specialized competitors appear to be feasting on Samsung’s failures too.
Then again, yet another behind-the-scenes look at the Note 7 comedy of errors suggests haste was primarily what got the world’s largest smartphone manufacturer into this mess in the first place.
Not only did Samsung rush the iris-scanning phablet to the market to beat the potentially disappointing iPhone 7 to the punch, but quality inspections after the first recall were also reportedly rushed. Samsung “did not correctly identify the issue the first time” because it never looked beyond the obvious answer.
When X-rays and CT scans revealed heat damage to the internal structure of the battery, Samsung replaced that with one from a different supplier and quickly moved on. The rest, as they say, is history, but this time, the Korean tech giant is committed to finding out everything that was wrong with the phone before starting Galaxy S8 development.
Finally, the right call for the long haul, even if it entails delays of at least a few weeks.
Source: The Wall Street Journal